True beauty starts within. By now we know that what we put in our body is just as important as what we put on it. Yes, using all the right products help, but the health of your skin and its appearance are representative of so much more. Stress, exposure to toxins and pollutants, diet, sleep, water intake, sun exposure, exercise — it all matters, and it all ultimately shows up on your skin. That’s why I am so excited to introduce my latest product release: superfood powders.
As an esthetician with 20 years of experience, I have seen it all: what works, what doesn’t, and the lengths we’ll go to achieve healthy skin. What has become increasingly evident to me over the years is that we tend to approach the care of our skin strictly from the surface level — and that only goes so far. My new collection of superfood powders were born to encourage beauty from the inside-out. By harnessing the power of superpowered botanicals and certified organic ingredients, these formulas regulate gut bacteria, improve digestion, strengthen the gut-to-skin connection, support overall energy, and optimize skin health. Radiant skin is only the beginning.
I developed these superfood powders over a multi-year period in collaboration with my husband, Moses Abughosh, a San Francisco Bay Area chef and restaurateur. The beauty of our process was that his customers served as our focus group. They told us what they liked, and more importantly, what they didn’t like. With that in mind, we settled on three formulas for Free + True’s initial parlay into the edible wellness category: Genmai Chai, Make Me Whole, and Body Harmony. Each is intended to be seamlessly integrated into any daily wellness routine, addressing modern day concerns like inflammation, immunity, an overstimulated nervous system, mental fog, and skin health, and in a variety of ways. From a plant-based milk latte or energizing morning smoothie to a whole food recipe (we worked with Jolene Hart to develop some mouth watering recipes), the options are endless.
We’ll dig into each more over the next month (be sure you’re following us on Instagram for exclusive content and videos), but for now, here’s a little bit about each superfood powder.
Genmai Chai was inspired by a fusion of traditional genmaicha brown rice green tea from Japan and masala chai from India. A creamy, turmeric-forward tonic, it boosts immunity, mental clarity, and promotes energy throughout the day.
100% plant protein packed Make Me Whole boasts a full spectrum of bioavailable nutrients, compounds, essential fatty acids, and amino acids to support cellular function. It enhances energy, restores skin’s radiance, and encourages wholeness.
Body Harmony features an artful blend of adaptogens, antioxidants, and Ayurvedic plants. It targets inflammation, calms the nervous system, promotes healthy digestion, and supports immunity.
It’s my hope that my superfood powders help to further align your mind, body, spirit, and skin, optimizing your health in a way that you can see and feel.
Stay tuned for more to come, including recipes, giveaways, and more on the gut-to-skin connection (my favorite topic). Until then, be well.