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Holistic by Design. Clinical by Nature.

Skincare that blends clinical results and whole plant wisdom for all.

Facial Fresh in Minutes


Clinical + Herbal + Inclusive

Free + True blends clinical performance with whole-plant wellness to create skincare that truly works without compromise. Founded by an esthetician and herbalist, our multitasking formulas are made with California-grown botanicals and science-backed actives that support your skin's natural healing power. Inclusive by design and safe for all skin tones, Free + True delivers facial fresh results that meet you where you are on your skin journey.

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Your Skin’s New Obsession


Great Awakening: Peptide Eye Cream

Great Awakening's creamy cocktail of high-performing peptides relaxes facial muscles and boosts natural collagen production, lessening expression lines while preserving and illuminating your natural vitality. Stimulating caffeine, omega-rich cucumber, and hydrating aloe work synergistically to brighten, tighten, depuff and restore. Saturate skin and senses in the crisp, invigorating aroma of fresh, natural cucumber, then open your eyes. You're wide awake.

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