Holistic by design. Clinical by nature.
Attuned to the nature of skin.
Clinical results from whole-plant formulas, made in California.
- Barrier protective. Clinically corrective.
- Traditional herbalism. Modern actives.
- Formulated + made in-house in California.
Bestsellers
Shop for your skin
DryHydration and nourishment for dry skin.Shop
Blemish-proneClarifying care with barrier support.Shop
OilyLight hydration and clarifying care.Shop
Sensitive + reactiveCalm and support the skin barrier.Shop
Dark spots + dark circlesTargeted care for a more even-looking tone.Shop
Fine lines + dehydrationHydrate and soften the look of fine lines.Shop
CombinationCare for oily and dry areas.ShopBorn in the treatment room.
Free + True began with Tami Blake’s work as an esthetician. Her approach is simple: support the skin barrier while creating visible change.
Today, we formulate and make every batch in our Bay Area lab, pairing clinically validated actives with fresh botanical extracts crafted in-house.
Meet Tami
Customer reviews
Can’t live without this product now!
Moonlight Milk
i love this serum! so hydrating & calming!
Ramblin Rose
My clients are impressed with its feel, presentation, and story. You can tell it was a labor of love.
Milk + Tansy
Meet your skin in the moment.
Skin changes. Build a daily routine around what yours needs today.
Shop the collection
Free + True Professional
Formulas made to layer, blend and customize, with the skin barrier at the center. Explore professional sizes, treatment protocols and education grounded in Tami Blake’s work as an esthetician.