Shopping Cart

Tami Blake

Tami Blake, is a multi-hyphenate if there ever was one: beauty entrepreneur, licensed esthetician and certified cosmetics formulator, eco-warrior, adventurer and mother. Her latest endeavor, Free + True, combines nearly all of them.

The active skincare line was inspired by her own active lifestyle; one that offers limited time for complex rituals but demands high performance results. With Free + True, she masters ’simple, clean and effective’ with a range of 8 products for face and body, each formulated in California using locally grown botanicals and boosted with high tech, clean ingredients. Every product in the collection is formulated, tested and approved by her team of dedicated estheticians.

After launching Sweet + True, her first innovative sugaring hair removal product line and spa, her own understanding of skincare evolved, inspiring a deeper definition of beauty that’s achievable only through purpose-driven work, self care, and time spent in nature and with loved ones.

"Self-discovery is such a powerful process,” she says. "It’s healing, inspiring and makes us better people. It allows us to give back to the world in a meaningful way."

While she credits much her success as an entrepreneur to her intensive ballet training and the tough lessons learned while pursuing her MBA as a young mother, today Tami defines success by the ability to help health conscious women preserve their youth and vitality through mindful living and an active lifestyle.