Skin Confidence, Where Every Skin Journey Belongs.

We believe skincare should be powerful, without being harsh. Clean, without compromise. Inclusive, not as a marketing angle, but as a guiding principle.

We are Free + True. Founded by an esthetician, herbalist, and formulator with one goal, to create skincare that honors the full spectrum of skin needs, from post-procedure sensitivity to hormonal shifts and hyperpigmentation in deeper skin tones.

Our products are born in California, crafted with locally grown botanicals and backed by science. We formulate with integrity, test across Fitzpatrick types, and listen to the lived experiences of those who are often overlooked by clinical beauty.

We’re here to fill the gap between the med spa and the holistic treatment room. Between high performance and barrier support. Between what’s always been done, and what should be possible.

This is skincare that’s esthetician-approved, results-driven, and radically intentional. Because we know skin isn’t just skin, it’s the story of how we live, heal, and reclaim our confidence.

We’re not here to follow the rules. We’re here to rewrite the standard.

Free + True
Clinical results. Whole-plant wisdom. One inclusive future.